Mode of Address

Mode of address is how the media talks to the audience. There are four main types of modes these are; first person, third person, formal and informal. First person is used when someone is talking about themselves, as in “I and Me”; the first person mode is likely to be used in a magazine when someone is being interviewed. Third person is used when talking about someone, as in “He and She”; the third person mode is likely to be used in a magazine when someone is writing a review. Informal modes are be presented in different ways, for example by colloquial language or expletive language. Colloquial language is usually involves words that have been abbreviated, which can be interpreted as ‘slang’. Colloquial words are more acceptable in writing than expletive language, which is also known as swear words.

The mode of address for music magazines are affected by the magazines genre, the format of magazine and the magazines target audience.  Therefore if the genre of the magazine is rock or alternative it is unlikely that the text would be formal because it doesn't fit in with the genre. It is more likely that a rock or alternative magazine would use colloquialisms and expletive language because it fits the genre better.